Luisa Spagnoli. The Lady of Bacio Perugina

Bacio

Nothing is sweetest than a lovers kiss…especially when you add chocolate and nuts.
Symbol and love gift, Bacio Perugina is born in 1922 from the idea of a woman, Luisa Spagnoli, businesswoman, famous for fashion and food, who died 80 years ago on September 21st.
How did the idea come from?
In 1907 Francesco Andreani, Leone Ascoli, Francesco Buitoni and Annibale Spagnoli, Luisa’s husband, founded Perugina.
Luisa, who worked everyday in the factory alongside of her husband, noted that after industrial process, there were pounds of crumbs hazelnut, ready to be discarded.Hence the idea to mix these waste with chocolate.
New praline had punch shape, so, at the beginning it is named “cazzotto”, but a puch is not exactly a love gift, so Giovanni Buitoni suggested to named it “Bacio”, “Kiss”.
There is also a surprise in Bacio Perugina: a paper between chocolate and package: a love message to keep.
The message in the pralines package was an idea of Federico Seneca, marketing director at Perugina in ’30.
Fable says that Luisa and Giovanni Buitoni had a long relationship, and she was used to write message to him and put it in pralines.
For this reason, today, we still find a sweet love message between chocolate and packaging.

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